The agency, client and production team responsible for the tv campaign.

In February 2008, it's good to see our advert for Butcher's Pet Care back on tv. Two agencies later they are still using our work - when it was last on air it helped shift a record number of cans.

Back in 2006 our brief was to make a big impact on the canned dog food market. We clearly did that.

The client gave us three months to create the TV advertising for their brand re-launch – and we did it on time and under budget.

Our animated can concept promoted the new can design, ensuring strong branding and recall. Our script focused on fitness and natural nutrition – two key areas for pet owners.

We particularly enjoyed working in partnership with the client team, and also Glasgow based Axis Animation, who brought our ideas to life.