ASK YOUR CUSTOMER
The most powerful tool of all. Answering questions that make
a difference.
THE ACID TEST
Effective marketing needs answers from customers that will make a difference.We have experience of consumer and business to business research.Find out answers to valuable questions:
- How do my customers rate my services and products?
- What products, treatments and services do my top customers really value?
- How can I get guests to visit my outlet more often?
- What package of services and benefits will increase my membership?
Infocus has experience of product and services research across a range of sectors
RESEARCH TOOLS
We use a range of research tools depending on the brief:
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SURVEYS - online or offlineStructured questionnaires. Online can be very cost effective, depending on sample Example of use: Quick responses on what new products and services do my customers want? Satisfaction ratings over time. | |
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IN-DEPTH INTERVIEWS OR TELEPHONE INTERVIEWSGreat for in-depth responses and to answer 'why' Can be run in your outlet to save money, about £500 upwards depending on numbers and location. Example of use: What 'package of benefts' will make make my customers join the club? What new products and treatments do my customers want and why? | |
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FOCUS GROUPSPowerful for in-depth responses and to answer 'why' Can be run in your outlet or research location. Example of use: New service and product developments. Improve effectiveness of capital spend projects, such as refurbishments by understanding exactly what your customer values. | |
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To find out how research can help define your business strategy and plans just contact us for an informal discussion
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