ASK YOUR CUSTOMER
The most powerful tool of all. Answering questions that make
a difference.
THE ACID TEST
Effective marketing needs answers from customers that will make a difference We offer a professional research service that is more affordable than you may think.
Find out answers to valuable questions:
- What times of day and night should I open?
- What products, treatments and services do my top customers value?
- How can I get guests to visit my spa more often?
- What package of services and benefits will increase my membership?
Infocus has experience of the product and services research, including in the spa & beauty sector.
RESEARCH TOOLS
We have used:
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ONLINE SURVEYSCost effective from £150 upwards Example of use: Quick responses on what new products and services do my customers want? Satisfaction ratings over time. |
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IN-DEPTH INTERVIEWS OR TELEPHONE INTERVIEWSGreat for in-depth responses and to answer 'why' Can be run in your outlet to save money, about £500 upwards depending on numbers and location. Example of use: What 'package of benefts' will make make my customers join the club? What new products and treatments do my customers want and why? |
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FOCUS GROUPSPowerful for in-depth responses and to answer 'why' Can be run in your outlet or research location. Example of use: New service and product developments. Improve effectiveness of capital spend projects, such as refurbishments by understanding exactly what your customer values. |
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To find out how our comprehensive range of research tools can help your business contact us.
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